{ "$schema": "../../schemas/brand.schema.json", "$comment": "Extracted from the live FixItMarin Digital Tool Kit page (https://www.marincounty.gov/how-do-i/fixitmarin/fixitmarin-digital-tool-kit), not an uploaded PDF — see brand.sourceUrl instead of sourceFile. Typography is intentionally empty: the source page publishes no typeface specification for FixItMarin, so none is asserted here. fileFormats.print notes that no vector master has been published, rather than inventing one.", "schemaVersion": "1.0.0", "status": "published", "brand": { "name": "FixItMarin", "documentTitle": "FixItMarin Digital Tool Kit", "sourceUrl": "https://www.marincounty.gov/how-do-i/fixitmarin/fixitmarin-digital-tool-kit", "lastUpdated": "May 28, 2026" }, "purpose": { "summary": "Access approved FixItMarin logos, graphics, social media assets, and brand guidance in one easy place.", "goals": [ "Apply the FixItMarin name, logos, and graphics consistently across print, digital, and social media.", "Keep messaging and visual tone aligned with County standards.", "Make every FixItMarin communication feel connected and recognizable." ] }, "logos": { "generalRules": [ "If you do not find the logo you need, contact the Public Information Office." ], "variants": [ { "id": "primary-logo", "name": "Primary Logo", "preferred": true, "usage": "Use this primary logo on light backgrounds for most print, digital, and presentation materials.", "preview": "assets/reference-previews/primary-logo-reference.jpg" }, { "id": "primary-logo-reversed", "name": "Primary Logo Reversed", "usage": "Use this logo on dark or colored backgrounds when the full color logo is not readable.", "preview": "assets/reference-previews/primary-logo-reversed-reference.jpg" }, { "id": "primary-logo-tagline", "name": "Primary Logo and Tagline", "usage": "Use this version when there is enough space to include the tagline clearly and legibly.", "preview": "assets/reference-previews/primary-logo-tagline-reference.jpg" }, { "id": "primary-logo-tagline-reversed", "name": "Primary Logo and Tagline Reversed", "usage": "Use this version with the tagline on dark or colored backgrounds for strong contrast.", "preview": "assets/reference-previews/primary-logo-tagline-reversed-reference.jpg" }, { "id": "secondary-logo", "name": "Secondary Logo", "usage": "Use this alternate logo when the primary logo does not fit the layout or format.", "preview": "assets/reference-previews/secondary-logo-reference.jpg" }, { "id": "secondary-logo-reversed", "name": "Secondary Logo Reversed", "usage": "Use this alternate logo on dark or colored backgrounds when stronger contrast is needed.", "preview": "assets/reference-previews/secondary-logo-reversed-reference.jpg" } ] }, "illustrations": { "guidance": "Use these illustrations to support FixItMarin outreach across web, print, social media, and presentation materials.", "items": [ { "id": "on-your-phone", "name": "FixItMarin on Your Phone", "usage": "Use this illustration to show that FixItMarin is available from a mobile device.", "publicationNote": "No local preview file available — referenced on the source page as FIM_Phone.png." }, { "id": "submitting-a-report", "name": "Submitting a FixItMarin Report", "usage": "Use this illustration to show how residents can submit a location, description, and photo through FixItMarin.", "preview": "assets/illustrations/submitting-report-reference.png" }, { "id": "submit-a-report", "name": "Submit a Report on FixItMarin", "usage": "Use this illustration to show a resident submitting a completed FixItMarin report from a mobile device.", "preview": "assets/illustrations/submit-report-reference.png" } ] }, "colors": { "guidance": { "primaryPalette": "Black for the primary wordmark, with a blue accent on \"It\" to distinguish the FixItMarin name.", "secondaryPalette": "White is used for logo lockups on dark or colored backgrounds.", "continuity": "Consistent use of black, blue, and white keeps FixItMarin recognizable across the app, social media, and print materials." }, "palette": [ { "id": "black", "name": "Black", "role": "primary", "hex": "#000000", "rgb": [0, 0, 0] }, { "id": "blue", "name": "Blue", "role": "accent", "hex": "#1976BC", "rgb": [25, 118, 188], "usage": "Highlights \"It\" in the FixItMarin wordmark." }, { "id": "white", "name": "White", "role": "secondary", "hex": "#FFFFFF", "rgb": [255, 255, 255], "usage": "Background for light lockups; wordmark color on dark or colored backgrounds." } ] }, "typography": { "guidance": [ "No typeface specification is published on the FixItMarin Digital Tool Kit page; treat the wordmark as locked logo artwork rather than resetting it in a separate typeface." ], "families": [] }, "fileFormats": { "masterArtworkRule": "Use the supplied FixItMarin logo files as downloaded; do not recolor, distort, or recreate them.", "print": { "description": "No vector master (EPS/AI) has been published for FixItMarin; only PNG exports are provided." }, "webElectronic": { "preferredFormat": "PNG", "description": "All published FixItMarin logo lockups are PNG exports, suitable for web, digital, and Microsoft Office use.", "colorspace": "RGB" } }, "printMaterials": { "guidance": "Print-ready PDF of poster for you to download.", "items": [ { "id": "flyer-poster", "name": "Flyer/Poster", "description": "Use this poster in public spaces, counters, events, and community bulletin boards.", "url": "https://www.marincounty.gov/node/29471", "format": "PDF" } ] }, "socialMedia": { "guidance": "Use these graphics and sample captions to promote FixItMarin on County, department, and partner social media channels.", "assets": [ { "id": "facebook-post", "name": "Facebook Post", "description": "Smartphone mockup displaying FixItMarin app promotional artwork.", "preview": "assets/social/facebook-post-reference.png", "downloadUrl": "https://assets.marincounty.gov/marincounty-prod/public/2026-05/FixItMarin%20(Facebook%20Post).png", "captions": [ { "language": "en", "languageLabel": "English", "lines": [ "See something that needs attention in your neighborhood?", "Use FixItMarin to report non-emergency issues in unincorporated Marin County, including potholes, streetlight outages, fallen branches, and more.", "Submit a report, add a photo and location, and track updates as County crews respond.", "Get started: FixItMarin.com", "FixItMarin is for non-emergencies only. For emergencies, call 911.", "#FixItMarin" ] }, { "language": "es", "languageLabel": "Spanish", "lines": [ "¿Has visto algo que requiera atención en tu barrio?", "Utiliza FixItMarin para informar de situaciones que no sean de emergencia en las zonas no incorporadas del condado de Marin, como baches, averías en el alumbrado público, ramas caídas y otras incidencias.", "Envía un informe, añade una foto y la ubicación, y sigue las actualizaciones a medida que los equipos del condado responden.", "Empieza aquí: FixItMarin.com", "FixItMarin es solo para situaciones que no sean de emergencia. Para emergencias, llama al 911.", "#FixItMarin" ] } ] } ] }, "publicationNotes": [ "Extracted from the live FixItMarin Digital Tool Kit page (marincounty.gov), not an uploaded PDF — see brand.sourceUrl.", "No vector (EPS/AI) master logo file was found published; only PNG exports are linked from the source page.", "The 'FixItMarin on Your Phone' illustration (FIM_Phone.png) is referenced on the source page but no local preview file has been supplied yet." ] }